About — LPSN

Who we are

The Lebanese Private Sector Network (The Network) is a group of business leaders and practitioners of liberal professions volunteering and working collectively to respond to Lebanon’s economic collapse, mitigate its impact, and lobby towards long-term revival. The purpose of The Network is to protect the formal economy and promote growth and sustainability through targeted advocacy and job creation initiatives.

Having been directly affected by the dire financial, social, educational, health, and industrial crises, the founders formed a group of private sector influential members within their respective communities resulting in a strong network across all sectors and disciplines in Lebanon to usher change.

The Network aims to defend and revitalize the private sector by mobilizing public opinion and influencing decision makers. The Network advocates for a coherent, efficient, and productive business environment conducive to growth of investment and trade.

Members of our Network

Our Vision

To be the key player in developing a thriving, innovative, and competitive private sector in Lebanon within the framework of a liberal and responsible free market economy.

Our PurPose

To protect the Lebanese formal economy and promote growth and sustainability. We aim to mitigate the adverse impact of the economic, financial, and social crises on businesses and advocate for government reforms that promote a productive and efficient ecosystem.

Our principles of engagement

Lebanon is a cultural and economic bridge between East and West and must always remain. All mutually beneficial bilateral and multi-lateral agreements (trade, economic, social and political) should be upheld, encouraged, and implemented.
Merit based, with fair and equal taxation to all commercial activities and industries.
Free from illicit trade, cross border smuggling activities and any other form of parallel economies.
A free market to fight the brain drain, to contribute to GDP and boost local employment.
A free market that champions innovation, technological advances, R&D, rural sustainability and food security, as well as the development and preservation of Lebanon’s natural resources.
A market that attracts local and foreign investment while providing ease of doing business and an attractive ecosystem.
Our focus will be on the following sectors whereby we will seek best practice policies that address the pressing current and future needs:
Food Security
Infrastructure
Environment
Creative Community
Identity preservation
Financial restructure
Health security
Immediate implementation of strong and deep reforms to all aspects of public and private life and government institutions. systematic bottom-up restructuring will optimize institutional efficiency, stop the leaky bucket syndrome and ensure good governance and accountability.
Reducing the size and impact of the public sector, to become leaner and more productive. Separately we believe in alternative private investments that secure a fast recovery of the public sector entities such as EDL, telecommunication , water, etc. so that they become more efficient and less prone to corruption with electoral services and other unethical practices.
We understand and support the humanitarian plight of refugees and migrant workers and believe in their safe and fair return to their homes. In view of the international dimension of the Syrian humanitarian crisis, we also believe that international organizations and governments should - while prioritizing efforts for refugees’ return to their countries - implement strategies that mitigate the impact of the refugee crisis on local host communities especially the repercussions on the deteriorating Lebanese labor market.
Prioritize, through local, international, and UN mechanisms the return of refugees to their countries and offset the damages incurred on infrastructure, healthcare. education, and environment through investments and grants to offset and repair the resulting adverse impacts.
Adopt a cross sectoral economic strategy that revitalizes production and competitiveness in the primary, secondary and tertiary industries and which supports local industries and businesses during the ongoing crisis. The strategy needs to be anchored in universal economic rights and stimulates development, innovation and investment.
By aiming to achieve a decentralized economic governance and influence, economic development will subsequently be more evenly distributed in regions till now considered peripheral and of less importance, hence providing a fairer opportunities for development projects and job creation.
The network has an unwavering belief that every citizen has rights but also duties and based upon this belief each person must be treated equally with his fellow citizen in claiming these rights and fulfilling its obligations. Only then we will achieve a fair and equitable pact leading to responsible citizenship.

Board Members

Rima Freiji

PRESIDENT
Rima Freiji is the Chairwoman of Tanmia-Lebanon and a Board member and Chief Corporate Governance Officer of Wadi Holdings SAE in Egypt. In parallel she leads performance optimization, top team leadership development, corporate governance, and corporate restructuring initiatives across the Group.
She is a founding member and President of the Lebanese Private Sector Network, a Board Member at the Syndicate of Lebanese Food Industrialists, and serves on several other local and international Associations.
Hady Bsat

VICE PRESIDENT
Hady Bsat is founder & CEO of DRAPP, a rising HealthTech startup bridging gaps between patients, providers and payers in the region.
He is the founder and Chairman of Promedz group, a reputable medical distribution group representing world renowned medical equipment and devices manufacturers, and operating in Lebanon, Jordan and Egypt.
Hady is a Founding Member of the Lebanese Private Sector Network, a Board Member, Vice President, Lead of Lebanon Works Initiative & Co-Lead of the Health Unit.
He served as VP of MEDIS, the Syndicate of Medical Equipment and Devices Importers in Lebanon (2019-2022).
Hady holds a Masters in Biomedical Engineering from Wright State University in Ohio and did his undergrad at the American University of Beirut. Lives between Beirut and Cairo.
Iman Tabbara

GENERAL SECRETARY
Iman Tabbara is an Attorney at Law and Legal Consultant. She practices between Saudi Arabia and Lebanon as a general practitioner with a focus on Civil Law, Business Law, Personal Status Law and their derivatives enabling her to provide guidance to local and international clients.
Iman has been appointed as member of the Beirut Bar Association Disciplinary Board for 2021, the Disbarment Committee for 2022 and is also a member in the legal committee of the Women Leaders’ Association.
Riccardo Hosri

TREASURER
Riccardo is the CEO of Sacotel SAL- the market leader in telecom, security, automation, and renewable energy operating from Lebanon since 1974 and serving 26 countries in the MENA region.
Riccardo is the Chairman of the Family Business Network Levant (FBN Levant) board, part of FBN International, and board consultant to the Syndicate of Security and Safety Professionals in Lebanon, and chairs the “Survival of the private sector” for the Rassemblement de Dirigeants et Chefs D’entreprises Libanais (RDCL).
Mireille Korab

Network’s Representative with the Government
Mireille is a Communication and Real estate professional. She is the Corporate Communication Officer of FFA Private Bank as well as the head of Business Development at FFA Real Estate.
Mireille sits on the Board of Directors of REDAL (Real Estate Developers Association of Lebanon) and of Women Leaders Association-Lebanon (WLA). She is also a founding member and sits on the Advisory Board of the "Beirut Institute" - a think tank working on local and global Policy.
Andre Abi Awad

Andre has been a leading consultant on entrepreneurship bootstrapping and growth strategies since 2008. He helps entrepreneurs and companies grow their sales and revenue with out of the box techniques.
He is the founder of Entreprenergy – connecting entrepreneurs to opportunities managing an online community and monthly gatherings connecting like-minded business owners, decision makers, entrepreneurs and investors since 2014.
He is also the CEO of Digital Smarter, a customer acquisition company using smart digital marketing strategies.
Assaad Sebaaly

Assaad Sebaaly, holds a bachelor Business Computing degree from Edexcel University. He began his career at Aramex in 2001 rising to Branch Manager in Dubai by 2012. As General Manager of Aramex Tunisia between 2012 and 2018, he transformed logistics, and expanding the company.
Since February 2018, he has held the position of General Manager at Aramex Lebanon, showcasing his expertise in logistics.
Sebaaly received an Exponential Leadership and E-commerce Business certification from Singularity
University - NASA Research Park. Assaad is also a co-founder of several successful ventures including E-mood Universe, ASSAAD SEBAALY Ten05, Caremart and Sebco Stores.
Farid Fakherddin

Farid has over 30 years of experience in the Energy and Environment, HORECA and Retail industry in the Middle East and Africa where he generated more than 75 million GBP in revenue in sales of water filters in addition to establishing Doulton as a household name in the water filtration industry across MENA. Has established over 10 franchises in the retail and F&B segment.
Farid is Schroeder Projekt Electromechanics Executive Board Member in the UAE. He established a solid presence in the Solar and Clean energy industry in Lebanon through creating Fairey Renewable Energy Solution and being executive board member of South Energy.
Maissa Abou Adal

Maissa Abou Adal Ghanem, a dynamic enabler in HOLDAL Group’s third generation, brings an impact-driven entrepreneurial spirit shaped by roles at MNCs like Sears, L’Oréal, and Kenzo Parfums (LVMH). As Chief Sustainability Officer, she catalyzes transformative change, challenging norms and reshaping SDG/ESG standards.
Passionate about change management, sustainability, and exponential impact, Maissa engages in diverse roles from board memberships to advisory roles. Committed to global citizenship, she promotes an inclusive, forward-looking future for Lebanon, especially for the next generation through collaborative leadership and innovation.
Nay El Hachem

After graduating from USJ as a lawyer, Nay has been an appeal attorney since 2002, and a lecturer at the Faculty of Law at the Lebanese University from 2004 till 2014.
She was a member of several committees at the Beirut Bar Association where she took part in numerous activities and decision-making actions.
She was a legal counsellor and active member of several associations concerned with health and social
development as well as women’s leaders associations.
She sits today on the board of Epsilon Association as its secretary.
Paul Tauk

Paul Tauk, a 28-year software architect and programming veteran, is the founder and CEO of Neumann, an AI platform that helps companies turn data into insights and action. Tauk founded Roxana in 1999, providing R&D services to clients in Europe and the US and securing international patents for innovative systems creation.
He later founded Neur0s in 2009, specializing in machine learning for processing tweets. Neumann was founded in 2014 specializing in big data and artificial intelligence. In 2022, he founded SiliconCedars to serve the world leader in EDA, Synopsys.